Woodstock Farmers’ Market Logo

When I moved to Vermont in 1992 I got a job at the small, but mighty, Woodstock Farmers’ Market. I sketched and lettered a million little produce and specials signs during my short tenure on staff and when I left to take a design job they hired me to do their logo and advertising as a freelancer. I drew this logo with a Rapidiograph pen on mylar in my tiny basement studio in a rental house on a backroad in Plymouth, Vermont. Am I still proud of it? You bet I am.

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Every brand is a story, summarized into a visual. It’s the ultimate collaboration to design the symbol of a business or individual.

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